ICON Park
Orlando's Premier Open-Air Entertainment Venue Presented by aVenue Event Group
ICON Park is a one-of-a-kind open-air entertainment destination spanning 20 acres in the heart of International Drive — strategically positioned at the epicenter of Orlando's Entertainment District, with entrances on both International Drive and Universal Boulevard, and less than one mile from the Orange County Convention Center.
The venue offers a sweeping collection of outdoor event spaces, world-class attractions, 50+ restaurants and bars, and full buyout potential — purpose-built for corporate events, receptions, activations, and large-scale celebrations that demand something truly extraordinary.
Why ICON Park?
In a city full of ballrooms and hotel meeting rooms, ICON Park delivers something event planners and their clients are actively seeking: a venue with real character, built-in atmosphere, attractions guests can experience, and the flexibility to host virtually any event format at scale.
Built-In Attractions
Guests don't just attend an event — they experience it. From the 400-ft Orlando Eye to SEA LIFE Aquarium and Madame Tussauds, the park itself becomes the entertainment.
Flexible at Any Scale
From intimate corporate receptions to full-park buyouts for 10,000 guests, ICON Park's multiple event zones adapt to your format, production, and programming needs.
Prime Orlando Access
Surrounded by 150+ hotels and the second-largest convention center in the United States — convenient for convention delegates, out-of-town guests, and local attendees alike.
Free, On-Site Parking
A complimentary 7-story on-site parking garage eliminates the friction and cost that typically burden off-site events in Orlando, with hassle-free bus and ride-share drop-off zones.
Distinctive by Design
ICON Park stands apart from every traditional ballroom and hotel event space in the market. Here's what makes it the smarter choice for planners who want more.
Alternative to the Ballroom
A vibrant, open-air entertainment destination with an atmosphere that sets the tone from the moment guests arrive — no décor required to make an immediate impact.
Multi-Zone Capacity
Seamlessly combine The Lawn, Art Way, Center Promenade, and South Promenade for dynamic multi-zone events that keep guests moving, exploring, and engaged throughout.
Layout Flexibility
Configure spaces for cocktail receptions, seated dinners, entertainment stages, brand activations, sponsor zones, registration, lounge areas, and attraction experiences — all within one destination.
Attraction Add-Ons
Elevate any event by incorporating private access to attractions — from a Sky Bar experience on The Wheel to exclusive sessions at SEA LIFE, Madame Tussauds, or the Museum of Illusions.
Best-Fit Event Types
ICON Park is purpose-suited for planners who need a high-impact, non-traditional venue that can deliver across a wide range of corporate and social event formats.
Corporate & Convention
- Corporate receptions
- Convention off-site events
- Conference after-parties
- Client appreciation events
- Networking events
Celebrations & Galas
- Holiday parties
- Charity galas
- Awards dinners
- Large private celebrations
- Entertainment-driven events
Brand & Activation
- Product launches
- Brand activations
- Experiential marketing
- Media moments
- Sponsor experiences
Venue Spaces
Four distinct open-air zones combine to create one of Orlando's most versatile and visually dynamic private event environments.
The Lawn
12,275 sq. ft. — The heart of the venue, situated directly beneath the Orlando Eye. Fully customizable from simple cocktail arrangements for networking to full-tented seated meals with catering.
Art Way
4,000 sq. ft. — A bold open-air corridor lined with larger-than-life murals from local artists. An instant wow factor and built-in backdrop for photos, branding, and guest interaction under warm market lights.
South Promenade
9,800 sq. ft. — An open-air block party–style space in the southern common area, surrounded by multiple dining and entertainment venues. Creates a lively social flow for guests throughout the event.
Center Promenade
12,000 sq. ft. — The social heart of ICON Park, anchored by the Lawn Bar and Carousel. A natural hub for arrivals, networking, food and beverage activations, and live programming.
Capacity Snapshot
From intimate corporate dinners to full-park takeovers, ICON Park scales to meet your program across multiple open-air zones.
Food & Beverage
Every great event is defined by great hospitality. Through aVenue Event Group and ICON Park's roster of on-site culinary partners — including Ole Red, Uncle Julio's, Yard House, The Winery, and more — ICON Park can support a full range of food and beverage programs custom-built for your event format, guest count, and brand standards.
Reception & Stations
Cocktail receptions, passed appetizers, and curated food station menus across multiple on-site dining partners, designed for social flow and guest engagement.
Seated Dinners
Plated or buffet-style seated dinner service across dedicated event spaces, including custom menus tailored to your event theme and audience.
Premium Bar Service
Full bar programs with 300+ drink options, custom cocktail menus, branded drink stations, and large-scale hospitality packages from on-site venues.
Late-Night & Specialty
Late-night bites, specialty stations, dessert experiences, and large-scale hospitality programming for extended events and multi-venue activations.
Event Enhancements
aVenue Event Group brings the full production ecosystem to every event at ICON Park. From the first lighting cue to the final guest departure, every detail is sourced, coordinated, and executed under one roof — with the added power of world-class on-site attractions.
Production & Design
- Lighting design
- Audio/visual systems
- Staging and risers
- Custom bars
Entertainment
- DJ or live entertainment
- Lounge furniture
- Step-and-repeats
- Attraction buyouts
Branding & Activation
- Branded signage
- Sponsor activations
- Registration areas
- Attraction-themed moments
Logistics
- Event staffing
- Transportation coordination
- Vendor management
- On-site execution
Location & Access
8375 International Drive, Orlando, FL 32819
Located at the epicenter of Orlando's Entertainment District, with entrances on both International Drive and Universal Boulevard — surrounded by 150+ hotels, world-famous theme parks, and the second-largest convention center in the United States.
- Minutes from I-4, Florida Turnpike & SR-528
- Less than 1 mile from the Orange County Convention Center
- Walking distance from 150+ I-Drive hotels
- ~15 min from Walt Disney World
- ~10 min from Universal Orlando
- Free 7-story on-site parking garage
Whether guests are arriving from the convention center, a nearby hotel, or directly from the airport, ICON Park is easy to reach from every corner of Orlando — and the free parking garage eliminates one of the most common off-site event pain points entirely.
Why aVenue Event Group
ICON Park is an extraordinary destination. aVenue Event Group is the team that makes it perform at the highest level. From first inquiry to final guest departure, aVenue manages every layer of the event so you don't have to.
Inquiry & Proposal
Availability checks, venue walkthroughs, and fully customized proposals built around your event objectives and budget.
Planning & Production
Catering coordination, vendor sourcing, production design, attraction booking, timelines, and logistics — all managed by a single point of contact.
On-Site Execution
Day-of event management, staffing, transportation coordination, and real-time problem solving so your event runs flawlessly.
See the Space. Start the Conversation.
The best way to understand what ICON Park can do for your event is to see it in person. aVenue Event Group is ready to walk you through the venue, discuss your event vision, and build a custom proposal tailored to your program.
Request Availability
Check your event date and explore what's possible at ICON Park across all spaces and attraction experiences.
Schedule a Site Tour
Walk The Lawn, Art Way, the promenades, and the full park footprint with an aVenue event specialist.
Request a Custom Proposal
Receive a fully tailored proposal including food, beverage, production, attractions, and staffing options.
aVenue Event Group
407-456-7369 · iconpark@avenuevenues.com
A Venue Unlike Anything Else in Orlando